Conventional ecommerce wisdom is that merchants should sell across multiple channels, manufacture or control their products, and scale. Don't tell that to Brian Goulet, president of The Goulet Pen Company, which sells high-end fountain pens and writing accessories.
The post ‘High Quality, Low Volume’ Drives GouletPens.com to 35 Employees, 4,500 SKUs appeared first on Practical Ecommerce.
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