The goal is to match a shopper's needs to your product so an AI system will recommend it.

The post Test Your Products for AI Discovery appeared first on Practical Ecommerce.

Hal Smith of H Street Digital says lowering customer acquisition cost on Meta and Google starts with the offer.

The post 5 Levers Drive CAC, Says Ad Pro appeared first on Practical Ecommerce.

For ecommerce merchants, retail media is potentially a new revenue source from companies they know and work with.

The post Retail Media’s Margin Opportunity appeared first on Practical Ecommerce.

New products and services this week support international shipping and payments, conversational ads, social commerce, dropshipping, reputation management, and more.

The post New Ecommerce Tools: September 16, 2026 appeared first on Practical Ecommerce.

Thanks to cheap, infinite copy from generative AI, the questions to answer have changed.

The post My Favorite Content Tools Don’t Write a Word appeared first on Practical Ecommerce.

There's no substitute for direct relationships with shoppers.

The post Branded Sites Are Vital for Merchants appeared first on Practical Ecommerce.

When it works, retail media generates net revenue for retailer-publishers and profitable customers for advertisers.

The post Does Retail Media Add Value? appeared first on Practical Ecommerce.