The cosmetics brand thrived on TikTok Shop and then moved away. The hiatus was short-lived.

The post BK Beauty Doubles Down on TikTok Shop appeared first on Practical Ecommerce.

A merchant's busiest holiday season could also be its least profitable.

The post Contribution Margin Guides Ecommerce Growth appeared first on Practical Ecommerce.

This week's installment includes products and services for popups, site builders, subscriber lists, drone deliveries, livestreaming, virtual try-ons, and more.

The post New Ecommerce Tools: August 26, 2026 appeared first on Practical Ecommerce.

Localization for merchants can seem as simple as automatic translation. But readable is not the same as credible.

The post Auto-Translate Won’t Win E.U. Shoppers appeared first on Practical Ecommerce.

Google's John Mueller confirms that Search Console lists AI Mode prompts as queries.

The post Filter AI Mode Prompts in Search Console appeared first on Practical Ecommerce.

Does 2026 signal a lasting acceleration in U.S. ecommerce spending, or is it an outlier?

The post Double-Digit Ecommerce Growth Returns appeared first on Practical Ecommerce.

How does an ecommerce entrepreneur land a Netflix series? Not easily.

The post BattlBox’s Path from YouTube to Netflix appeared first on Practical Ecommerce.