RCS is worth the cost if it helps shoppers complete a task more profitably than SMS.

The post RCS or SMS? It Depends on the Task appeared first on Practical Ecommerce.

Agency owner Sean Stone says brands should focus on their own domains while selling Amazon-only items secondarily. It's a one-two punch, he says.

The post A One-Two Punch Drives Ecommerce Growth appeared first on Practical Ecommerce.

Using AI, a fraudster can generate fabricated product images, adjust explanations, and repeat or even automate the process.

The post AI Makes Refund Evidence Easier to Fake appeared first on Practical Ecommerce.

This week: new services for product videos, recommerce, social marketing, local commerce, robots, recovery services, product data, and more.

The post New Ecommerce Tools: July 15, 2026 appeared first on Practical Ecommerce.

Will the new bidding system provide more predictable performance as Google claims?

The post A Subtle Google Ads Bidding Change appeared first on Practical Ecommerce.

The new "AI Assistant" feature in Google Analytics shows performance metrics such as engagement, events per session, time per session, and more.

The post New GA4 Channel Tracks AI Traffic appeared first on Practical Ecommerce.

AI's growth in search and shopping adds precision to intent behaviors and opportunities.

The post Intent Clusters Guide AI Product Discovery appeared first on Practical Ecommerce.