Alex Walser says YouTube TV viewers are more likely to buy, and the ad clicks cost less.

The post Agency Founder Touts YouTube TV Ads appeared first on Practical Ecommerce.

Successful AI shopping assistance is measured by the quality of buying decisions, not how much time customers spend interacting with the tool.

The post AI Shopping Metrics Considered appeared first on Practical Ecommerce.

New services this week include AI-powered marketing, agentic commerce, return platforms, dropshipping, cross-border commerce, sales tax management, and more.

The post New Ecommerce Tools: October 21, 2026 appeared first on Practical Ecommerce.

The collaboration allows humans and external AI agents alike to shop a store.

The post Shopify, Vercel Arm Stores for AI Agents appeared first on Practical Ecommerce.

Google increasingly seeks original, people-first content demonstrating experience, expertise, authoritativeness, and trust.

The post Beware of AI Content for SEO appeared first on Practical Ecommerce.

Apps, connectors, marketplaces, protocols, and payment systems are beginning to form around AI platforms

The post AI Platforms Attract a Growing Ecosystem appeared first on Practical Ecommerce.

Sales, fulfillment, and shipping are becoming part of a merchant's potential borrowing capacity.

The post Commerce Data as Credit Data appeared first on Practical Ecommerce.