Director of ecommerce Ray Hua shares the challenges of targeting the right audience, cross-border selling, diversifying, and more.
The post How Vessi Sells Waterproof Shoes appeared first on Practical Ecommerce.
Acquisitions by OpenAI and Meta foretells an agent-driven world with evolving security risks.
The post Why OpenAI Acquired Promptfoo appeared first on Practical Ecommerce.
This week's rundown includes product feeds, localized commerce, installment payments, risk intelligence, social commerce, agentic commerce, parcel lockers, and more.
The post New Ecommerce Tools: March 11, 2026 appeared first on Practical Ecommerce.
A date-specific ad message does not automatically show, but workarounds can increase its chances.
The post Time-Sensitive Offers in Google Ads appeared first on Practical Ecommerce.
Generative AI platforms offer no guidelines on how to appear in their answers. We're left with independent research.
The post Studies Reveal AI Citation Clues appeared first on Practical Ecommerce.
The influence of genAI platforms on shopping remains largely invisible, at least for now.
The post The AI Attribution Blind Spot appeared first on Practical Ecommerce.
In 2019 Nasrin Jafari was a middle school teacher in New York City. "I had no idea how to make clothes," she says.
The post From Teacher to Fashion Brand Founder appeared first on Practical Ecommerce.
