Will the new bidding system provide more predictable performance as Google claims?

The post A Subtle Google Ads Bidding Change appeared first on Practical Ecommerce.

The new "AI Assistant" feature in Google Analytics shows performance metrics such as engagement, events per session, time per session, and more.

The post New GA4 Channel Tracks AI Traffic appeared first on Practical Ecommerce.

AI's growth in search and shopping adds precision to intent behaviors and opportunities.

The post Intent Clusters Guide AI Product Discovery appeared first on Practical Ecommerce.

Paolo Vidali has a suggestion for merchants considering advanced ecommerce features: Be careful.

The post Nail Profit before Site Extras, Owner Says appeared first on Practical Ecommerce.

AI marketing, while new, relies on tried-and-true techniques. The tools are changing, but not the challenges.

The post AI Marketing Looks Familiar appeared first on Practical Ecommerce.

Foreign merchants may enter the India market, but will consumers buy the products?

The post 4 Homegrown Brands Winning India appeared first on Practical Ecommerce.

This week's rundown includes new services for livestreaming, product images, logistics, agentic commerce, one-click checkout, Amazon, and more.

The post New Ecommerce Tools: July 7, 2026 appeared first on Practical Ecommerce.